MARKETING

Faculty of Arts, Management and Social Sciences, Physical Books / By

Below is the list of books on Marketing in the library.

S/N AUTHOR BOOK TITLE PLACE OF PUBLICATION PUBLISHER YEAR CLASS MARK COPIES
1 Philip Kotler et. al Marketing Management New Jersey Pearson Education 2009   1
2 Philip Kotler et. al Principles of Marketing Essex Pearson Education 2014   1
3 Kenneth L. Bernhardt Cases in Marketing Management  Boston McGraw-Hill 1997 HF 5415.13.B448 1
4 Ray Kent Marketing Research: Approaches, Methods and Applications in Europe United State Thomson Learning 2007   1
5 Michael R. Czinkota et. al International Marketing United State Thomson Learning 2007 HF 1416.C953 1
6 Courtland L. Bovee et. al Marketing New York McGraw-Hill 2013 HF 5415.B6213 1
7 Christopher Lovelock Service Marketing: People, Technology, Strategy Boston Pearson Education 2011   1
8 Jerome McCarthy Basic Marketing: A Global Managerial Approach Boston Irwin   HF 5415.I3.M369 1
9 S.A Aminu Product Development and Management(An Illustrative Approach Lagos Eji Production 2010   1
10 Olatunde Dina Introduction to Marketing Lagos Royal Lilies 2011   1
11 Lisa Shepherd Market Smart: How to Gain Customs and Increase Profits with B2    Market Smartb2b.com 2012   1
12 Rob Stokes et. al E-Marketing: The Essential Guide to Marketing in a Digital World   Quirk Eduction  2013   1
13 Falite Ireland Building an Effective Digital Marketing Strategy   National Tourism Development Authority     1
14 Nigel Jackson Promoting and Marketing Events: Theory and Practice Oxon Routledge 2013   1
15 Jesko Perrey et.al Retail Marketing and Branding: A Definitive Guide to Marketing ROI West Sussex John Wiley and Sons 2013   1
16 Adeoti Olu Principles & Practice of Marketing: A Manager’s …   Abeokuta Lucky Odoni Enterprise 2015 HF 5415.A3 2
17 S. Rajagopalan Marketing Management New Delhi Weschool     1
18 Terence A. Shimp et.al Advertising,Promotion and other Aspects of Integrated Marketing Communication Ohio Congage 2013   1
19 Banji Oyelaran-Oyeyinka et al Small and Medium Enterprise Clusters in Nigeria Ibadan Mosuro Publishers 2007 HD 2341.S6.O9 3
20 Napier Marketing Group The Basics of Advertising, Marketing and Promotion: Advertising, Marketing and Promotion Made Easy Napier Marketing Group       1
21 Dave Chaffey et.al Digital Marketing: Strategy, Implementation and Practice Harlow Pearson Education 2016   1
22 Kathy Lien Day Trading and Swing Trading: The Currency Market New Jersey John Wiley and Sons 2016   1
23 Tom Funk Advanced Social Media Marketing: How to Lead, Launch and Manage a Successful Social Media Program  New York Apress 2013   1
24 Till Boadella The Seven Law of Direct Marketing   Nexilitas Press 2015   1
25 Damian Ryan Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation London Kogan Page 2014 HF 5415.I265.R93 1
26 Marko Sarstedt A Concise Guide to Marketing Research: The Process, Data and Methods Heildeberg Springer 2014   1
27 K.Douglas Hoffman et. al Service Marketing: Concepts, Strategies, and Cases Ohio Cengage Learning 2010   1
28 Porter County Strategic Branding, Development and Marketing Plan Indiana Destination Development Internation 2010   1
29 Falite Ireland Social Media Discussion and Implementation         1
30 J.A. Ishola Essentials of Marketing Research Ilorin Adewumi Press   HF 5415.I8 2
31 J.A. Ishola Marketing Communications & Advertising Mngmnt Ilorin Adewumi Press 2009 HF 5415.I23 2
32 Oluhimi Kayode Marketing Communications     2014   1
33 Niraj Kumar Integrated Marketing Communication New Delhi Himalaya Publishing 2009   1
34 Paul Gillin et.al Social Marketing to the Business Customers New Jersey John Wiley and Sons 2011   1
35 Raghu Iyengar Marketing Segmentation, Social Media and Viral Marketing: Marketing Segmentation Steps Wharton University of Pennsylvania     1
36 Fapohunda, A.B Marketing Ethic and Social Responsibility Lagos PAB General Publication 2010   1
37 Ibidunni Olanrewaju S. Marketing Management: Practical Perspective Lagos Concept Publications 2004 HF 5415.O4 1
38 Luther William M. The Marketing Plan: How To Prepare & Implement It New York AMACOM 2001 HF 5415.L83 1
39 Stoner,J. A., Freeman, R.E., & Gilbert, D.R. Management  South Asia Pearson Education 2011   1
40 A & C Black Publishers Business: The Ultimate Resource London A & C Black Publishers 2011 HD 38.15 .B878 1
41 A. Kapoor et al The Multinational Enterprise in Transition New Jersey The Darwin Press 1972 HD 69.17.K2 1
42 Ade Oyedijo Essentials of Managemnt Ibadan Paramont Books Ltd. 2009   1
43 Ade Oyedijo Management Theory and Organizational Behavour  Ibadan Paramont Books Ltd. 2011   1
44 Adeniji Adeniyi Performance Management Lagos Value Analysis Publishers 2017 HF 5549.5 .A3 1
45 Adeniyi A. Adeniji  Tax Audit & Investigation Lagos Wyse Associates 2011 HF 5081 .T3 1
46 Adeoti Olu Business Policy & Strategic Management … Ibadan Noiseless Effective Communication 2009 HD 30.28.A3 1
47 Adeoti Olu Introduction to Business Management …  Ibadan Adewale Printers 2004 HF 5500 .A3 2
48 Adepoju Adeleke et al Business Policy and Strategy Lagos Concept Publications 2008 HD 31 .A34 2
49 Asika, N. Research methodology in the Behavioural Sciences Ikeja  Learn Afica Plc 2012   1
50 Banji Oyelaran-Oyeyinka et al Small and Medium Enterprise Clusters in Nigeria Ibadan Mosuro Publishers 2007 HD 2341.S6.O9 3
51 Barriger, B.R., & Ireland,R.D. Entrepreneurship Successfully Launching New Ventures pearson Education Ltd Prentice Education . 2013   1
52 Boone & Kurtz Contemporary Business U.S.A George Provol 1999   1
53 Bryan Livy Job Evaluation: A Critical Review London George Allen & Unwin 1975 HF 5549.5.J6.L4 1
54 Carl Moe Sales Revenue System 2.0: Your Chief Revenue… Burnsville CRO Success 2009 HJ 268.C3 1
55 Cascio Wayne F. Managing Human Resources: Productivity, Quality… Boston McGraw-Hill Books 1998 HF 5549.C2975 1
56 Chinelo Grace O. Nzelibe et al. Strategic Management: Concept and Process Kaduna Joyce Publishers 2013 HD 30.28 .N9 2
57 Chinonye Love Emmanuel Entrepreneurship: A Conceptual Approach Lagos Pumark Nigeria Ltd 2008 HB 615.E4 1
58 Cole G.A. Management TheoryAnd pratice London Thomas Rennie 2004   1
59 Cole G.A. Personnel & H R M (5th Edition) London Thomson Learning 2002 HF 5549.C687 2
60 Daft, R. L., &Marcic, D Management The New WorkPlace Canada Thomson Higher Education 2017   1
61 Dessler Gary Essentials of Human Resource Management New Jersey Prentice-Hall Inc. 1999 HF 5549.D43788 1
62 Dixon-Ogbechi Bolajoko N. The Fundamentals of Business Policy and Strategy     2019   2
63 Enikanselu Sunday Ayodele Introduction to Business Lagos Enykon Consult 2008 HF 5351.E56 1
64 Enikanselu Sunday Ayodele Introduction to Business Management Lagos Enykon Consult 2010 HF 5351.A9  
65 F. U. Edozien Essentials of Health Insurance with Particular … Nig Ibadan Ibadan University Press 2007 HG 9383.E21 3
66 Femi Adeduna & Niyi Ogunseye Learn to Communicate 2: Reading & Writing Ibadan Kraft Books 2018 HF 5718.A3 1
67 Ferrall OC et al Business Ethics: Ethical Decision Making & Cases Ohio South Western Cengage 2010 HF 5387.F45 1
68 Foreign Policy Association Careers in World Affairs: At Home and Abroad  New York Doubleday Publishers 1961 HF 5381.F6 1
69 G. Ugendeh Entrepreneurship and Financial Options for…     2017   2
70 Hisrich, R.D. et al Enterpeneurship U.S.A McGraw-Hill Books 2009   1
71 J.C. Anyanwu et al The structure of Nigerian Economy (1960 – 1997) Onitsha  Joanee Educational Publishers 1997 HC 1055. S777 2
72 Joel Makower Strategies For the Green Economy: Opportunities…  New York McGraw-Hill Books 2009 HF 5413.M35 1
73 Johnson, G., Scholes, K., & Whittington Exploring Corporate Strategy Text & Cases Pearson Education Ltd Prentice-Hall Inc. 2008   1
74 K.T Fann Readings in The US Imperialism Boston Extending Horizons Books  1971 HF 1455.F2 1
75 Kareem A.B Fundamentals of Human Relations Zaria Kareem and Guga Publishers 2005 HF 5548.8.K3 1
76 Kim, W.C., & Mauborgne, R Blue Ocean Sreategy U.S.A Harvard Business School 2005   1
77 Kothiari, C.R., & Garg, G. Research Methodology Methods And Techniques New Delhi New Age International (P) Ltd. 2014   1
78 Kreitner.R Management U.S.A George T. Hoffman 2007   1
79 Kunle Adeloju Principles of Motor Insurance Lagos Pumark Nigeria Ltd 2008 HG 9970.4.P954 3
80 Lance A. Berger (ed) et al The Talent Management Handbook: Creating…  New York McGraw-Hill Books 2004 HF 5549.5.C35.T35 1
81 Linda Pinson & Jerry Jinnet Business Plans for Small Companies Wiltshire The Chartered Institute of Bankers 1996 HD 30.28.P5 3
82 Lisa M. Aldisert Valuing People Chicago Dearborn Publishers 2002 HD 4904.7.A437 1
83 M.T. Lamidi Effective Communication and Writing Skills Ibadan Premium Services 2012 HF 5718.L3 2
84 Michael R. Baye Managerial Economics & Business Strategy Boston McGraw-Hill Books 2012 HC 30.22.B38 1
85 Mynepalli Sridhar Entrepreneurship In Waste Recycling Ibadan Bookbuiders Edition Africa 2015 TD 794.5.E58 2
86 N G Das & J K Das Business Management & Statistics New Delhi Tata McGraw Hill Education 2012 HF 5691.D3 3
87 Nkereuwem Udoakah Special Topics In Public Relations Ibadan Stirling-Horden Publishers 2017 HD 59.U3 1
88 Obi C. Chilekezi Risk Management for Insurance Practice Lagos Intes Training & Educational Services 2006 HG 8011.C535 3
89 Ogundele O.J.K. Management And Organisation: Theory Behaviour Lagos Molofin Nominees 2012   1
90 Ogundele O.J.K., & Fagbemi, A.O Light of Management Egbeda, Lagos Wits Publishing Ltd. 2014   2
91 Ogundele, O.J.K Comparative Management and Administration Mushin Concept Publications Ltd 2010   1
92 Paul Reuter International Institutions New York Frederick A. Praeger 1958 HF 1418.R4 1
93 Pearce, J.A., & Robinson, R.B. Strategic Managemnet: Fomulation, Implementation , and Control New York McGraw-Hill Books 2011   1
94 Prince Oyebade Oyedepo Business Methods Ibadan Evans Brothers 2018 HF 5351.O95 1
95 Prince Oyebade Oyedepo Handbook on Contemporary Issues For Managers…  Ibadan Evans Brothers 2018 HF 5387.O95 1
96 Qazi Zameeruddin Business Mathematics New Delhi Vikas Publishing House 2009 HF 5691.Z3 3
97 R.F. Akinyooye Understanding Microfinance in Nigeria & The … Ibadan Foly Foly Publishers 2010 HG 178.3.A3 2
98 Raymond L Hilgert & Haimann Thes Supervision Concepts & Practices of Management Cincinnati South Western Publishing 1991 HF 5549.H265 1
99 Robert G. Allen Multiple Stream of Internet Income New York John Wiley & Sons 2011 HF 5548.32.A45 1
100 Saunders, M., Lewis, P., & Thornhill, A Research Methods for Business Students Pearson Education Ltd prentice-Hall Inc. 2009   1
101 Sunday Enikanselu et al Entrepreneurship Development & Management of Small Scale Enterprises Saba-Yaba Enykon Consult 2009   1
102 Sunday Enikanselu et al Introduction to Management Lagos Enykon Consult 2015 HD 31 .E5 2
103 Susan Sweeney 101 Internet Businesses You Can Start From Home…  Florida Jim Hoskins (Maximum Press) 2007 HD 62.38.S94 1
104 The Punch Job Hunting and Career Success Ibadan Spectrum Books 2010 HF 5382.7.J62 6
105 The Punch Managing a Successfull Small Scale Business Ibadan Spectrum Books 2010 HF 62.7 6
106 Thompson, A.A., Stricklang, A.J., & Gamble, J.E Crafting and Executing Executing Stratagy New York McGraw-Hill Books 2007   1
107 Tim Harvard Investment Property Valuation Today London Estates Gazette 2004 HD 1361.H3 3
108 Wheelen, T. L., & Hunger, J.D Strategic Management and Business Policy New Jersey Pearson Education 2008   1
109   GMAT: Strategies, Practice & Review New York Kemplan Publishing  2012 HF 1118.G6247 1
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