MARKETING – KDU Library

Below is the list of books on Marketing in the library.

S/N	AUTHOR	BOOK TITLE	PLACE OF PUBLICATION	PUBLISHER	YEAR	CLASS MARK	COPIES
1	Philip Kotler et. al	Marketing Management	New Jersey	Pearson Education	2009		1
2	Philip Kotler et. al	Principles of Marketing	Essex	Pearson Education	2014		1
3	Kenneth L. Bernhardt	Cases in Marketing Management	Boston	McGraw-Hill	1997	HF 5415.13.B448	1
4	Ray Kent	Marketing Research: Approaches, Methods and Applications in Europe	United State	Thomson Learning	2007		1
5	Michael R. Czinkota et. al	International Marketing	United State	Thomson Learning	2007	HF 1416.C953	1
6	Courtland L. Bovee et. al	Marketing	New York	McGraw-Hill	2013	HF 5415.B6213	1
7	Christopher Lovelock	Service Marketing: People, Technology, Strategy	Boston	Pearson Education	2011		1
8	Jerome McCarthy	Basic Marketing: A Global Managerial Approach	Boston	Irwin		HF 5415.I3.M369	1
9	S.A Aminu	Product Development and Management(An Illustrative Approach	Lagos	Eji Production	2010		1
10	Olatunde Dina	Introduction to Marketing	Lagos	Royal Lilies	2011		1
11	Lisa Shepherd	Market Smart: How to Gain Customs and Increase Profits with B2		Market Smartb2b.com	2012		1
12	Rob Stokes et. al	E-Marketing: The Essential Guide to Marketing in a Digital World		Quirk Eduction	2013		1
13	Falite Ireland	Building an Effective Digital Marketing Strategy		National Tourism Development Authority			1
14	Nigel Jackson	Promoting and Marketing Events: Theory and Practice	Oxon	Routledge	2013		1
15	Jesko Perrey et.al	Retail Marketing and Branding: A Definitive Guide to Marketing ROI	West Sussex	John Wiley and Sons	2013		1
16	Adeoti Olu	Principles & Practice of Marketing: A Manager’s …	Abeokuta	Lucky Odoni Enterprise	2015	HF 5415.A3	2
17	S. Rajagopalan	Marketing Management	New Delhi	Weschool			1
18	Terence A. Shimp et.al	Advertising,Promotion and other Aspects of Integrated Marketing Communication	Ohio	Congage	2013		1
19	Banji Oyelaran-Oyeyinka et al	Small and Medium Enterprise Clusters in Nigeria	Ibadan	Mosuro Publishers	2007	HD 2341.S6.O9	3
20	Napier Marketing Group	The Basics of Advertising, Marketing and Promotion: Advertising, Marketing and Promotion Made Easy	Napier Marketing Group				1
21	Dave Chaffey et.al	Digital Marketing: Strategy, Implementation and Practice	Harlow	Pearson Education	2016		1
22	Kathy Lien	Day Trading and Swing Trading: The Currency Market	New Jersey	John Wiley and Sons	2016		1
23	Tom Funk	Advanced Social Media Marketing: How to Lead, Launch and Manage a Successful Social Media Program	New York	Apress	2013		1
24	Till Boadella	The Seven Law of Direct Marketing		Nexilitas Press	2015		1
25	Damian Ryan	Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation	London	Kogan Page	2014	HF 5415.I265.R93	1
26	Marko Sarstedt	A Concise Guide to Marketing Research: The Process, Data and Methods	Heildeberg	Springer	2014		1
27	K.Douglas Hoffman et. al	Service Marketing: Concepts, Strategies, and Cases	Ohio	Cengage Learning	2010		1
28	Porter County	Strategic Branding, Development and Marketing Plan	Indiana	Destination Development Internation	2010		1
29	Falite Ireland	Social Media Discussion and Implementation					1
30	J.A. Ishola	Essentials of Marketing Research	Ilorin	Adewumi Press		HF 5415.I8	2
31	J.A. Ishola	Marketing Communications & Advertising Mngmnt	Ilorin	Adewumi Press	2009	HF 5415.I23	2
32	Oluhimi Kayode	Marketing Communications			2014		1
33	Niraj Kumar	Integrated Marketing Communication	New Delhi	Himalaya Publishing	2009		1
34	Paul Gillin et.al	Social Marketing to the Business Customers	New Jersey	John Wiley and Sons	2011		1
35	Raghu Iyengar	Marketing Segmentation, Social Media and Viral Marketing: Marketing Segmentation Steps	Wharton	University of Pennsylvania			1
36	Fapohunda, A.B	Marketing Ethic and Social Responsibility	Lagos	PAB General Publication	2010		1
37	Ibidunni Olanrewaju S.	Marketing Management: Practical Perspective	Lagos	Concept Publications	2004	HF 5415.O4	1
38	Luther William M.	The Marketing Plan: How To Prepare & Implement It	New York	AMACOM	2001	HF 5415.L83	1
39	Stoner,J. A., Freeman, R.E., & Gilbert, D.R.	Management	South Asia	Pearson Education	2011		1
40	A & C Black Publishers	Business: The Ultimate Resource	London	A & C Black Publishers	2011	HD 38.15 .B878	1
41	A. Kapoor et al	The Multinational Enterprise in Transition	New Jersey	The Darwin Press	1972	HD 69.17.K2	1
42	Ade Oyedijo	Essentials of Managemnt	Ibadan	Paramont Books Ltd.	2009		1
43	Ade Oyedijo	Management Theory and Organizational Behavour	Ibadan	Paramont Books Ltd.	2011		1
44	Adeniji Adeniyi	Performance Management	Lagos	Value Analysis Publishers	2017	HF 5549.5 .A3	1
45	Adeniyi A. Adeniji	Tax Audit & Investigation	Lagos	Wyse Associates	2011	HF 5081 .T3	1
46	Adeoti Olu	Business Policy & Strategic Management …	Ibadan	Noiseless Effective Communication	2009	HD 30.28.A3	1
47	Adeoti Olu	Introduction to Business Management …	Ibadan	Adewale Printers	2004	HF 5500 .A3	2
48	Adepoju Adeleke et al	Business Policy and Strategy	Lagos	Concept Publications	2008	HD 31 .A34	2
49	Asika, N.	Research methodology in the Behavioural Sciences	Ikeja	Learn Afica Plc	2012		1
50	Banji Oyelaran-Oyeyinka et al	Small and Medium Enterprise Clusters in Nigeria	Ibadan	Mosuro Publishers	2007	HD 2341.S6.O9	3
51	Barriger, B.R., & Ireland,R.D.	Entrepreneurship Successfully Launching New Ventures	pearson Education Ltd	Prentice Education .	2013		1
52	Boone & Kurtz	Contemporary Business	U.S.A	George Provol	1999		1
53	Bryan Livy	Job Evaluation: A Critical Review	London	George Allen & Unwin	1975	HF 5549.5.J6.L4	1
54	Carl Moe	Sales Revenue System 2.0: Your Chief Revenue…	Burnsville	CRO Success	2009	HJ 268.C3	1
55	Cascio Wayne F.	Managing Human Resources: Productivity, Quality…	Boston	McGraw-Hill Books	1998	HF 5549.C2975	1
56	Chinelo Grace O. Nzelibe et al.	Strategic Management: Concept and Process	Kaduna	Joyce Publishers	2013	HD 30.28 .N9	2
57	Chinonye Love Emmanuel	Entrepreneurship: A Conceptual Approach	Lagos	Pumark Nigeria Ltd	2008	HB 615.E4	1
58	Cole G.A.	Management TheoryAnd pratice	London	Thomas Rennie	2004		1
59	Cole G.A.	Personnel & H R M (5th Edition)	London	Thomson Learning	2002	HF 5549.C687	2
60	Daft, R. L., &Marcic, D	Management The New WorkPlace	Canada	Thomson Higher Education	2017		1
61	Dessler Gary	Essentials of Human Resource Management	New Jersey	Prentice-Hall Inc.	1999	HF 5549.D43788	1
62	Dixon-Ogbechi Bolajoko N.	The Fundamentals of Business Policy and Strategy			2019		2
63	Enikanselu Sunday Ayodele	Introduction to Business	Lagos	Enykon Consult	2008	HF 5351.E56	1
64	Enikanselu Sunday Ayodele	Introduction to Business Management	Lagos	Enykon Consult	2010	HF 5351.A9
65	F. U. Edozien	Essentials of Health Insurance with Particular … Nig	Ibadan	Ibadan University Press	2007	HG 9383.E21	3
66	Femi Adeduna & Niyi Ogunseye	Learn to Communicate 2: Reading & Writing	Ibadan	Kraft Books	2018	HF 5718.A3	1
67	Ferrall OC et al	Business Ethics: Ethical Decision Making & Cases	Ohio	South Western Cengage	2010	HF 5387.F45	1
68	Foreign Policy Association	Careers in World Affairs: At Home and Abroad	New York	Doubleday Publishers	1961	HF 5381.F6	1
69	G. Ugendeh	Entrepreneurship and Financial Options for…			2017		2
70	Hisrich, R.D. et al	Enterpeneurship	U.S.A	McGraw-Hill Books	2009		1
71	J.C. Anyanwu et al	The structure of Nigerian Economy (1960 – 1997)	Onitsha	Joanee Educational Publishers	1997	HC 1055. S777	2
72	Joel Makower	Strategies For the Green Economy: Opportunities…	New York	McGraw-Hill Books	2009	HF 5413.M35	1
73	Johnson, G., Scholes, K., & Whittington	Exploring Corporate Strategy Text & Cases	Pearson Education Ltd	Prentice-Hall Inc.	2008		1
74	K.T Fann	Readings in The US Imperialism	Boston	Extending Horizons Books	1971	HF 1455.F2	1
75	Kareem A.B	Fundamentals of Human Relations	Zaria	Kareem and Guga Publishers	2005	HF 5548.8.K3	1
76	Kim, W.C., & Mauborgne, R	Blue Ocean Sreategy	U.S.A	Harvard Business School	2005		1
77	Kothiari, C.R., & Garg, G.	Research Methodology Methods And Techniques	New Delhi	New Age International (P) Ltd.	2014		1
78	Kreitner.R	Management	U.S.A	George T. Hoffman	2007		1
79	Kunle Adeloju	Principles of Motor Insurance	Lagos	Pumark Nigeria Ltd	2008	HG 9970.4.P954	3
80	Lance A. Berger (ed) et al	The Talent Management Handbook: Creating…	New York	McGraw-Hill Books	2004	HF 5549.5.C35.T35	1
81	Linda Pinson & Jerry Jinnet	Business Plans for Small Companies	Wiltshire	The Chartered Institute of Bankers	1996	HD 30.28.P5	3
82	Lisa M. Aldisert	Valuing People	Chicago	Dearborn Publishers	2002	HD 4904.7.A437	1
83	M.T. Lamidi	Effective Communication and Writing Skills	Ibadan	Premium Services	2012	HF 5718.L3	2
84	Michael R. Baye	Managerial Economics & Business Strategy	Boston	McGraw-Hill Books	2012	HC 30.22.B38	1
85	Mynepalli Sridhar	Entrepreneurship In Waste Recycling	Ibadan	Bookbuiders Edition Africa	2015	TD 794.5.E58	2
86	N G Das & J K Das	Business Management & Statistics	New Delhi	Tata McGraw Hill Education	2012	HF 5691.D3	3
87	Nkereuwem Udoakah	Special Topics In Public Relations	Ibadan	Stirling-Horden Publishers	2017	HD 59.U3	1
88	Obi C. Chilekezi	Risk Management for Insurance Practice	Lagos	Intes Training & Educational Services	2006	HG 8011.C535	3
89	Ogundele O.J.K.	Management And Organisation: Theory Behaviour	Lagos	Molofin Nominees	2012		1
90	Ogundele O.J.K., & Fagbemi, A.O	Light of Management	Egbeda, Lagos	Wits Publishing Ltd.	2014		2
91	Ogundele, O.J.K	Comparative Management and Administration	Mushin	Concept Publications Ltd	2010		1
92	Paul Reuter	International Institutions	New York	Frederick A. Praeger	1958	HF 1418.R4	1
93	Pearce, J.A., & Robinson, R.B.	Strategic Managemnet: Fomulation, Implementation , and Control	New York	McGraw-Hill Books	2011		1
94	Prince Oyebade Oyedepo	Business Methods	Ibadan	Evans Brothers	2018	HF 5351.O95	1
95	Prince Oyebade Oyedepo	Handbook on Contemporary Issues For Managers…	Ibadan	Evans Brothers	2018	HF 5387.O95	1
96	Qazi Zameeruddin	Business Mathematics	New Delhi	Vikas Publishing House	2009	HF 5691.Z3	3
97	R.F. Akinyooye	Understanding Microfinance in Nigeria & The …	Ibadan	Foly Foly Publishers	2010	HG 178.3.A3	2
98	Raymond L Hilgert & Haimann Thes	Supervision Concepts & Practices of Management	Cincinnati	South Western Publishing	1991	HF 5549.H265	1
99	Robert G. Allen	Multiple Stream of Internet Income	New York	John Wiley & Sons	2011	HF 5548.32.A45	1
100	Saunders, M., Lewis, P., & Thornhill, A	Research Methods for Business Students	Pearson Education Ltd	prentice-Hall Inc.	2009		1
101	Sunday Enikanselu et al	Entrepreneurship Development & Management of Small Scale Enterprises	Saba-Yaba	Enykon Consult	2009		1
102	Sunday Enikanselu et al	Introduction to Management	Lagos	Enykon Consult	2015	HD 31 .E5	2
103	Susan Sweeney	101 Internet Businesses You Can Start From Home…	Florida	Jim Hoskins (Maximum Press)	2007	HD 62.38.S94	1
104	The Punch	Job Hunting and Career Success	Ibadan	Spectrum Books	2010	HF 5382.7.J62	6
105	The Punch	Managing a Successfull Small Scale Business	Ibadan	Spectrum Books	2010	HF 62.7	6
106	Thompson, A.A., Stricklang, A.J., & Gamble, J.E	Crafting and Executing Executing Stratagy	New York	McGraw-Hill Books	2007		1
107	Tim Harvard	Investment Property Valuation Today	London	Estates Gazette	2004	HD 1361.H3	3
108	Wheelen, T. L., & Hunger, J.D	Strategic Management and Business Policy	New Jersey	Pearson Education	2008		1
109		GMAT: Strategies, Practice & Review	New York	Kemplan Publishing	2012	HF 1118.G6247	1
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